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South African brand, Pure Beginnings, is always a firm favourite at Trend Life and the bubble bath is no exception. It gives lots of bubbles to keep bath time tots entertained and is perfect for making bubble beards and mohawks!

The delicate smell featuring ylang ylang and citrus makes baby smell sweet and its gental, organic ingredients keep baby’s skin soft.

£7.10 from John Lewis

www.johnlewis.com

John Lewis has a new addition to its babycare family with the launch of one of South Africa’s biggest organic brands, Pure Beginnings.

This eco- and vegan-friendly skincare range comprises of five pH-balanced products that are manufactured to organic standards without the use of petrochemicals, parabens, synthetic fragrances, colourants and sulphated surfactants, to really care for little ones sensitive skin.  Pure Beginnings Baby and Children’s products combine certified organic and native fair-trade African ingredients that have been ethically sourced from fair-trade initiatives in Sub-Saharan Africa, with traditional herb botanicals.

We tried out the Baby Wash and Shampoo, which is made of rosemary and geranium with baobab fruit extract.   It smelt absolutely gorgeous, and our little tester still smelled delicious the next morning.  It helped reduce baby's cradle cap within one bathtime too. 

Pure Beginnings can be found in most John Lewis department stores.

£8.15/200ml - www.johnlewis.com

For information, see www.purebeginnings.eu