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Thanks to Channel 4’s documentary series Coppers, and the Beeb’s Prisoners Wives drama, I’ve become hooked on crime television programmes. Indeed, TV audiences tune in, in their droves to catch the latest police procedurals and legal dramas that are showing on the box. Whether its Dexter, Midsomer Murders or America’s Most Wanted; they show it, we love it.

 My TV slice of police pie is laden with toppings of the police force’s terminology and abbreviations, such as the CID, (Criminal Investigation Department), which is the part of a UK police force which does not wear uniform and is responsible for discovering crimes. Never, would I have ever believed that two of my most beloved interests would come together, thanks to a namesake. Yet, in the truly perplexing CBL fashion that dominates TrendLife beauty, I have linked the police and beauty together, through the Criminal Investigation Department and New CID Cosmetics.

New CID Cosmetics may share a name with the branch of all Territorial police forces whose detectives wear plain clothing, but the similarities end there.

A beauty brand with real panache, New CID Cosmetics offer a dynamic and innovative approach to the industry. Their product range offers many ingenious features that set New CID apart from the rest of the market, such as the built-in lights of the i-pout, i-gloss and i-powder that allow for easier application at any time, and in any place. With a colour range to suit a variety of skin tones, New CID have successfully combined versatility to reach a wide audience to create a one-stop shop for all our beauty needs.

My favourites in the range include:

I-glow

A must-have for a sunkissed shimmer, I-glow’s baked marble formulation means that it is silky smooth to apply, and so works well as a blush too. I love Sirocco; it gives the face a lovely subtle bronzed highlight that adds a natural radiance through the day and night.

I-pout

Its built-in light and mirror make I-pout perfect as a handbag essential. Scarlet is my preferred choice for eveningwear; its sumptuous high-drama shade radiates sophisticated glamour, but with 12 shades to choose from, all offer a touch of long-lasting luxury.

I-gel

‘Eye’d’ be mad to leave this gem out of my trio of New CID Cosmetics favourites. A long-lasting gel liner in a palette of three, it lends itself well as both an eyeliner and a full eyeshadow. The brush that accompanies I-gel is impressive and allows easy application for drawing fine lines.

www.newcidcosmetics.com