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I was recently introduced to a new beauty brand initiative called ‘All for Eve’. It works together with some of the leading brands in the beauty and lifestyle industry to produce a range of highly covetable products with 100% of the net profits donated to The Eve Appeal, a charity that supports women’s cancers. Since launching in March 2010, the ‘All for Eve’ product range including the twice award winning hand cream and the Swarovski crystal nail file have gained cult status among consumers and beauty insiders alike.

This month ‘All for Eve’ launches their brand new Eve’s Balm, considered a must-have multi-purpose balm for even the driest of skin. With a combination of sweet almond oil, lavender, chamomile and wild mint; I’ll be using this highly nourishing recovery balm to relieve my dry winter skin, chapped lips and even cuticles but I’ll also be sure to pack it in my suitcase for my summer holidays to soothe my parched holiday skin.

It’s the perfect size for keeping in your handbag and includes a handy pocket mirror for use throughout the day. Priced at only £7.50, the Eve’s Balm is now available at Urban Retreat in Harrods, www.allforeve.co.uk and www.beautique.com